Local Demand Engine™
See Pricing →
For Home Service Businesses

One flat price.
Everything included.

A website, local search, paid ads, and an AI employee installed in your business and trained on it, for one home service business per service area. No setup fee, no term contract, and nothing you can't take with you.

$1,045
Starting monthly fee, website included
$0
Setup fee
1
Business per service area

In your name. On day one.

A lot of agencies build your site inside their own software and keep it there. If you leave, you start over. Here, every asset is registered to your business before we touch a campaign.

Your domain

Stays in your registrar account. If a previous vendor holds it, moving it back is step one.

Hosted by us, owned by you

We host and maintain the site on our servers so you never deal with hosting. The site, its content, and its files are yours, with a full export whenever you ask.

Your website

Built on WordPress, the platform half the web runs on. Any developer can work on it, and it runs anywhere WordPress runs. Export it any time.

Your ad accounts

Google and Meta accounts belong to you. Spend is billed to you by them, so you see every dollar.

Your leads and contacts

Every call, form, and text lands in a lead dashboard you log into, with every call recorded. Download the list whenever you like.

Your reviews and listings

Google Business Profile, directories, and review responses are managed under your login, not ours.

Cancel any month. Keep all of it.

Seth Sanders, Founder of Site Igniters

I got tired of watching good home service companies get bad leads.

I’m Seth Sanders. I’ve spent years building digital marketing systems for local businesses. And the pattern I kept seeing with home service businesses was the same every time: great operators stuck on the referral rollercoaster, burning money on agencies that sell dashboards instead of jobs, and competing on price against companies half their skill level.

The Local Demand Engine™ was built to fix that. Not with more leads. With better demand. A system that positions you as the obvious choice in your market, captures high-intent homeowners before your competitors see them.

I put my money where my mouth is: One business per category, per service area. No overlap, no competition from your own marketing partner.

Seth SandersFounder, Site Igniters

Straightforward. No surprises.

Three tiers, sized to your ad budget. Every tier includes a custom lead-converting website, local and AI search optimization, a lead dashboard, call tracking, a named account manager, and an AI employee installed in your business and trained on how you work.

Ignite
Get Found
$1,045per month
Flat fee. No setup fee. Month to month after 90 days.
Recommended ad spend:Up to $3,000/mo
  • Custom WordPress website, in your name
  • Your own AI employee, installed in your business and trained on your services, pricing, and service area
  • Local SEO and AI search optimization (AEO)
  • Google Local Services Ads setup and management
  • Google Search Ads and Meta ads management
  • Custom content for your core services and cities
  • AI employee answers questions on your site and follows up by email with every lead
  • Every call recorded and transcribed, with instant lead alerts by text and email
  • Live client portal with your numbers any day, not just the monthly report
  • Monthly plain-English report
  • One business per service area (exclusivity)
Start on Ignite → Not ready? Book a 15 minute call instead.
Inferno
Own the Market
$1,845per month
Flat fee. No setup fee. Month to month after 90 days.
Recommended ad spend:$6,000+/mo
  • Everything in Blaze
  • Ongoing new service and city pages every month
  • Retargeting and geofenced display ads
  • Weekly social media management across platforms
  • Quarterly competitor and AI-visibility report
  • One business per service area (exclusivity)
Start on Inferno → Not ready? Book a 15 minute call instead.

A note on ad spend

Ad spend is paid directly to Google and Meta from your own ad accounts. That money never touches our bank account. You see every dollar spent, and you own the data, the creative, and the accounts on day one.

Your tier is set by your ad budget, not by how many features you get. Our fee is flat whatever the budget, and there is no one-time setup charge on any tier.

Total monthly investment Ignite: $1,045 fee + up to $3,000 ad spend Blaze: $1,445 fee + $3,000 to $6,000 ad spend Inferno: $1,845 fee + $6,000 or more ad spend
Ad spend is billed to you by Google and Meta. We never mark it up or hold it.

Cancel any month. Keep everything.

Most agencies hold something back so leaving hurts: the site lives on their platform, the ad accounts are theirs, the contact list is "available on request." That is how they keep you.

We don't. If you stop paying, you keep the domain, the site, the ad accounts, and your contacts. We hand over logins and a complete WordPress export that any host can load. Nothing is held hostage.

What you walk away with

  • ✓Domain in your registrar account
  • ✓Full WordPress export, ready for any host
  • ✓Full WordPress site, every page and photo
  • ✓Google and Meta ad accounts, history included
  • ✓Every lead, call, and contact as a download
  • ✓Google Business Profile and review access

Same services. Different answer to whose name is on it.

Local Demand Engine
The usual agency arrangement
Who owns the website
You. WordPress, hosted and maintained by us, exportable any time.
The agency. Built inside proprietary software on their servers; leaving means a rebuild.
Setup fee
None.
One-time fee, often $1,500 to $3,800.
Contract
Month to month after a 90-day start.
Varies by market and program.
Where the ad money goes
Straight to Google and Meta from your card. We manage, you pay the platform.
Often bundled into the monthly fee, so the actual spend is unclear.
Your leads and contacts
Live in a lead dashboard you log into and can export.
Live in the agency's platform; export is by request.
Contact details on your site
Phone, email, and address visible on every page, readable by Google and AI assistants.
Form-only pages with hidden email links are common.
Who builds it
A local team in El Dorado Hills you can meet.
Depends.

Common questions

01

I already have a site with another company. What happens to it?

We rebuild it on WordPress on our servers, carry over every page and photo, and map every old address to its new one so rankings move with it. Your old site stays live until you approve the new one. Cutover is a DNS change, not downtime.

02

Why no setup fee?

Because the build cost is covered by the first 90 days, and a $3,000 invoice on day one is how agencies get paid whether or not the work performs. We'd rather be paid because it does.

03

What if I stop paying?

You keep the domain, the site, the ad accounts, and your contacts. We hand over logins and a complete WordPress export that any host can load. Nothing is held hostage.

04

Do you really only take one business per service area?

Yes. We can't rank two plumbers in Folsom at the same time without one losing, so we don't try. Once a territory is taken it comes off the list.

05

Is the ad spend included in the monthly fee?

No, and that's on purpose. Ad spend is billed to you by Google and Meta so you see exactly what was spent and where. Our fee is flat, whatever the budget.

Pick a tier. Or talk it through first.

Fifteen minutes is enough to tell you whether your service area is open and which tier fits. No pitch deck.

No setup fee • One business per area • Everything in your name
Contact