Brand Strategy

Your brand is more than your name, logo or catchy slogan — it’s the entire experience your customers and potential customers have with your company, product or service.

Your brand strategy is maybe better defined as brand personality. It defines what you stand for, a promise you make, and the message you convey. And while it definitely includes your logo, color palette, and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

Your website, printed materials, environmental design and customer service all make up your brand strategy. These aforementioned items all have an effect on how your brand is perceived.

Web Design

We employ a design-centric approach to paying attention to the user’s feelings towards a product. It’s understanding what the user really feels and thinks about your product or service. The focus is on user’s needs, – feelings, experiences & outcomes.

Bloated websites can lead to a "paralysis by analysis". Too much information to take in and digest. We strive to build websites that do 3 things: Position your brand as a leader in your field, build the customers trust in your brand by giving them an easy to use platform to view your product or service and lastly make a strong argument for them to take action.

Digital Marketing

In today's digital world getting your message out and reaching the right individuals is more important than ever. Passengers in cars have their heads buried in their phones making billboards less effective. More and more individuals are ditching traditional radio for the likes of Podcasts, Spotify or satellite radio.

That being said, delivery to the right audience is more attainable than ever. You no longer have to place a newspaper ad about your gluten-free bakery and pay for advertising that is not going to your target audience. You can use laser-focused techniques to get the word out. That is where Site Igniters comes in. We are experts at using digital and social platforms to help you reach future customers.

Video Marketing

Video is hotter than ever! According to research by DigitalSherpa, video increases people's understanding of your product or service by 74%.

Our video marketing services include a creative brainstorming session to conceptualize the campaign, the creation of a highly-engaging video and video SEO services to ensure a far-reaching campaign.

Search Marketing

Here at Site Igniters, we take into account multiple facets of Search Marketing. Paid search, organic SEO through proper website design and content development, blogging, and pay-per-click advertising.

As Google, Bing and Yahoo change their algorithms is disrupts the current search rankings and results. This provides an opportunity to adapt quickly and possibly improve your ranking or fail to act and possibly not be found at all.

Press Releases

The online press release industry hasn't really changed since 1997. It's high time for an upgrade and SiteIgniters can take you there. We help local businesses everywhere get their message out. No longer are press releases just for the rich and powerful.

Time to get your business more attention, more exposure, more leads, and more success!