Booked calendars.
Not bidding wars.
The Home Service Demand Engine™ is a done-for-you lead generation system that turns your service area into a steady stream of qualified jobs.
I got tired of watching good home service companies get bad leads.
I’m Seth Sanders. I’ve spent years building digital marketing systems for local businesses. And the pattern I kept seeing with home service businesses was the same every time: great operators stuck on the referral rollercoaster, burning money on agencies that sell dashboards instead of jobs, and competing on price against companies half their skill level.
The Home Service Demand Engine was built to fix that. Not with more leads. With better demand. A system that positions you as the obvious choice in your market, captures high-intent homeowners before your competitors see them.
I put my money where my mouth is: 10 closed jobs in 90 days, or I work for free until you get there. One business per service area. No overlap, no competition from your own marketing partner.
What it looks like when the Engine is running.
Real businesses. Real numbers. Real jobs on the books.
See what the Engine could do for your business.
Adjust the sliders to match your business. Watch the numbers update in real time.
From sign-up to leads in weeks, not months.
Onboarding and Build
Kickoff call. We collect your business details, job photos, service area, and differentiators.
Ads Go Live
Campaigns launch on Google and Meta. You start seeing impressions, clicks, and the first inquiries.
Leads Flowing
Qualified leads are arriving. You are booking appointments with homeowners who found you through intent-driven channels. We monitor performance daily and optimize targeting, creative, and landing page conversion.
Full Optimization
The system is dialed in. We refine audiences, scale spend on top-performing campaigns, and compound your authority signals. Your pipeline is predictable. Your calendar is full.
Guarantee Checkpoint
If you have 10 closed jobs, the system is proven and we keep scaling. If not, we keep working at no charge until you hit that number. That is the Performance Assurance commitment.
10 closed jobs in 90 days. Or we work for free.
We stand behind The Home Service Demand Engine™ with a Performance Assurance commitment. If you don’t close 10 jobs in your first 90 days, we keep working at no charge until you do.
We don’t offer this because marketing is uncertain. We offer it because when the Engine is installed correctly and fueled properly, performance becomes predictable.
Performance Assurance is included on the Growth and Scale tiers, which carry the $3,000/month minimum ad spend the guarantee depends on.
Your side of the deal
- 1 Maintain at least a 20% booking rate on the leads we send you.
- 2 Maintain at least a 20% close rate on booked appointments.
- 3 Be on the Growth or Scale tier and run a minimum ad spend of $100/day ($3,000/month).
Built for established home service businesses.
Good fit if
- You’re an established home service business and want predictable pipeline.
- Your team can handle a steady flow of new qualified appointments.
- You service a defined metro or county and want to own that market.
- You can book at least 20% of leads and close at least 20% of appointments.
- You can commit to a real ad budget (a minimum of $100/day qualifies you for the guarantee).
Probably not if
- You’re brand new and haven’t completed paid jobs yet.
- You want the cheapest possible option and the shortest possible commitment.
- You’re not set up to follow up with leads within a few hours.
- You’re looking for a marketing dashboard, not actual jobs.
Straightforward. No surprises.
Three tiers, sized to your ad budget. Ad spend goes directly to Google and Meta in your own accounts, so nothing is hidden and nothing is marked up.
- Full build of The Home Service Demand Engine™
- Demand Mapping™ and Intent Capture™ systems installed
- Authority Installation™ and Conversion Architecture™
- Ongoing management, optimization, and reporting
- One business per service area (exclusivity)
- Everything in Starter
- Paid intent amplification and reputation velocity
- Weekly, hands-on optimization and reporting
- Performance Assurance: 10 closed jobs in 90 days, or we work for free
- One business per service area (exclusivity)
- Everything in Growth
- Scaled campaign management built for $6,000+ monthly budgets
- Expanded demand mapping across your full service area
- Performance Assurance: 10 closed jobs in 90 days, or we work for free
- One business per service area (exclusivity)
A note on ad spend
Ad spend is paid directly to Google and Meta from your own ad accounts. That money never touches our bank account. You see every dollar spent, and you own the data, the creative, and the accounts on day one.
Your tier is set by your ad budget, not by how many features you get. A minimum of $100/day (roughly $3,000/month) is what it takes to produce a reliable flow of qualified leads and to qualify for the Performance Assurance guarantee, so the guarantee is included on Growth and Scale.
The stuff everyone asks.
I have been burned by marketing before. How is this different?
Most agencies sell impressions and dashboards. We guarantee closed jobs. 10 in 90 days, or we work for free. You own every asset from day one, and your ad spend goes into your own accounts with full transparency.
What is the catch with the guarantee?
No catch. If you maintain a 20% booking rate, a 20% close rate, and run $100/day in ad spend, and you do not close 10 jobs in 90 days, we keep working at no charge until you do. Fair and measurable.
How fast will I see results?
Ads go live in week two. Most businesses see qualified leads within the first two weeks of campaigns running. The system compounds over weeks three through eight as we optimize targeting and conversion.
Is there a contract?
Month to month. No long-term lock-in. We keep you because the Engine works, not because of a contract. The performance guarantee covers your first 90 days.
10 closed jobs in 90 days.
Or we work for free until you get there. Click below to get started and secure your service area. One business per market, so when it’s claimed, it’s claimed.
The Home Service Demand Engine™ is a Site Igniters system.