When you’re trying to get the most out of your social media efforts, you can’t go wrong adding video to your strategies.
You need to get to know the importance of video in your marketing strategies for 2020 and beyond. In doing this, you’ll love the results that you get, and will be better able to relate to your audience.
So what are the benefits of video marketing for business?
Read on to learn more about the benefits and how you can build rock-solid marketing plans around video content.
The Benefits of Video Marketing for Business
No matter what industry you’re in, you’ll reap huge rewards by centering your marketing strategies around video. This will assist you in building your following and telling better stories to the public.
Here are the main factors you need to consider when looking into video marketing:
1. Video Content is Excellent For Search Engine Optimization (SEO)
When you want to get more out of your search engine optimization (SEO) efforts, it’s important that you add video content to your repertoire.
You stand a better chance of making it to the top of Google rankings when people can find your content on YouTube and other video sites. This content gets a lot of clicks and makes your brand more recognizable as a whole.
By taking the time to add keywords and making quality video content based on these keywords, you will also be better able to win keyword searches, as you carve out a niche for your brand.
2. You Can Use It Across Social Media Platforms
By adding video to your marketing strategy, you’ll also be able to get more social media engagement.
Whether you are dealing with Instagram, Facebook or TikTok, video content is widely produced and digested by people from all walks of life. This is the content that people prefer to take in, and you’ll be able to meet your audience halfway by posting video content in the most popular places.
3. Video is Incredibly Engaging to the Public
In today’s society, video content happens to be the most engaging form of content around.
It helps you to get around people’s short attention spans, allows you to make strong statements, and humanizes your brand in ways that text and photos just can’t. People will get a feel for your brand when you produce regular video content that both entertains and solves problems.
This creates value that other forms of marketing simply can’t compete with.
4. Video Technology is Growing By Leaps and Bounds
Video is also a worthwhile part of your marketing strategy because the technology is just so sophisticated. Even if all you have is a cell phone, you likely are walking around with 1080p or 4k video shooting capability.
You can get up and running with a camera, sound kit, lights, and editing software without spending an arm and a leg. By doing this, you’ll hit the ground running with whatever marketing videos you are trying to create.
5. You Can Use Video For More Effective Ad Campaigns
It’s also important that you use video for the ad campaigns that you put together. Whether you’re posting ads on Facebook or any other outlet, people are more likely to buy what you are selling when you put a face to it.
The possibilities are also endless when it comes to the creativity that you can display. For instance, if you are an author that is coming out with a new book, you can shoot and edit a trailer that previews the book and what it’s going to be about.
By including this video in the ad, you can expect more visibility than you would with a simple static ad.
6. It Significantly Improves Your Ability to Tell a Story
Analytics and quantitative analysis aside, you’ll enjoy the fact that video adds “heart” to your marketing.
This builds brand equity that you just can’t measure. When you can tell a story that resonates with people or hits their emotions, they are more likely to support your brand out of principle, rather than simply to convert a sale.
7. People Are More Likely to Share Video Content
Video content is also useful because people love to share it.
When you create content that people feel naturally compelled to share, a lot of your marketing will begin to take care of itself. This is especially the case when you publish videos to YouTube, which is the second biggest search engine outside of Google.
8. You’ll Get More Conversions and Sales
Finally, it’s important to note that video content flat out works when it comes to improving your profit margins.
The reason for this is that video helps with conversions, which leads to you getting more sales overall. This is why a quality sales video is always a part of any sales page strategy.
By explaining to people in detail why they should do business with you, and providing lots of free value in the form of the video, you’ll be more likely to get subscriptions for any product or course that you put together.
Grow Your Business Through Video Marketing
As you can see, there are several benefits of video marketing for business. People today can’t get enough of video content, so it’s up to you to use it as a foundation for your marketing strategies.
When this is what you need, we are more than happy to help.
To get more from your SEO, web design and marketing needs, contact us online or give us a call at (855)907-1093.
