Search Engine Optimization
SEO Management Designed for Results
A great website counts for nothing if people can’t find it! That’s why search engine optimization is critical. Our proven SEO programs will help your website rank higher, giving your business the online visibility it needs in order to succeed.
There’s a lot more to SEO than you’ve been told. Content marketing, building your back-links, local SEO, and on-page SEO, whatever your website needs in order to be found, that’s what we’ll build into your customized SEO program.
Google My Business
One of the vital tools to help grow a business’s online presence is Google My Business. This tool easily allows a customer to find what they need at the top of google in the maps with posts, pictures, and reviews to help guide their decision. As a result, Google My Business listings increase a business’s chances of being found online when their business pops up in the maps, and being at the top of the maps increases customers.
- Google, DuckDuckGo, and Bing Maps Optimization
- Google My Business Weekly Relevant Posts
- Google My Business Q&A Optimization
- Google Search Console/Bing Web Tools Optimization
- Technical Code Deployment
- In-Depth Keyword Research
- On-Page Audit and Optimization
- Citation Cleanup & Creation (Accelerated)
- 2 High-Quality Niche Outreach Blog Posts
- AMP Mobile Tech + Ultra Speed Optimization
Not too long ago, people weren’t sure about SEO. Today, one thing’s for sure: everyone needs SEO. If you’re looking to attract some serious traffic to your site, build your brand’s reputation, and master the social media game, then you already understand the importance of good SEO skills.
Like any industry, not every SEO company in Sacramento stacks up the same. SEO encompasses a lot of skills and addresses a lot of cracks in a business’s marketing plan. So, when hiring SEO experts, it’s important to take time to interview them and set the stage well. Here’s how to find the best agency for your needs.
Read the full article on how to Hire an SEO Company in Sacramento for some great insights on what to look for in an local SEO company.
Transparent SEO Pricing
| SEO BASIC | SEO PRO | SEO PREMIUM | |
|---|---|---|---|
|
Setup Fee (waived with 6 month commitment) |
$500 |
$500 |
$500 |
|
Monthly Management Fee |
$949 |
$1,249 |
$1,999 |
|
Technical SEO |
|||
|
Robots.txt Optimization |
Yes |
Yes |
Yes |
|
XML Sitemap Optimization |
Yes |
Yes |
Yes |
|
Page Speed Optimization |
Yes |
Yes |
Yes |
|
Structured Data Optimization |
Yes |
Yes |
Yes |
|
Google Analytics Setup |
Yes |
Yes |
Yes |
|
Google Search Console Setup |
Yes |
Yes |
Yes |
|
On-Site SEO |
|||
|
Website Page Optimizations |
5 |
10 |
15 |
|
Title Tag Optimization |
Yes |
Yes |
Yes |
|
Header Tag Optimization |
Yes |
Yes |
Yes |
|
Meta Description Optimization |
Yes |
Yes |
Yes |
|
Internal Link Building |
Yes |
Yes |
Yes |
|
Blog Articles (monthly) |
2 |
3 |
4 |
|
Image Alt Text Optimization |
Yes |
Yes |
Yes |
|
Off-Site SEO |
|||
|
Citation Building |
Yes |
Yes |
Yes |
|
Backlink Building |
Yes |
Yes |
Yes |
|
Google My Business |
Yes |
Yes |
Yes |
|
Reporting |
|||
|
Perfomance Report |
Quarterly |
Monthly |
Monthly |
|
Quarterly SEO Audit |
Yes |
Yes |
Yes |
How do we improve your SEO?
- Keyword research: We work with you to identify the most relevant and high-traffic keywords for your website’s content. This research will help you create relevant content that aligns with your target audience’s needs and interests.
- On-page optimization: Optimize the content, meta tags, header tags, image alt tags, and URL structure of your website. These optimizations will make it easier for search engines to understand and index your content. We employ multiple tools and plugins for on-site optimization.
- Technical SEO: We ensure your website has a fast loading speed, mobile-friendliness, proper sitemap, structured schema data, SSL security, and an optimized robots.txt file—these work to improve the overall user experience and increase the likelihood of favorable search rankings.
- Content creation: Produce high-quality, informative, and engaging content that addresses your target audience’s pain points and answers their questions. Regularly updating your website with fresh content can also improve your search rankings.
- Link building / Backlinks: SEO backlinks are one of the most misunderstood areas. We aim to create natural, compliant backlinks that are acquired genuinely. We don’t do anything “blackhat” or artificial. Link building is acquiring high-quality backlinks from other websites to your own. It’s an essential aspect of SEO, as search engines consider backlinks as endorsements, and having more high-quality backlinks improves your website’s credibility and boosts search rankings. We employ natural link-building strategies:
- We assist in creating valuable, high-quality content: Producing informative, engaging, and shareable content is the foundation of successful link-building. When your content is useful, other websites are more likely to link to it.
- Guest posting: We reach out to relevant websites within your industry and offer to write guest posts for their blogs. We include a link to your website within the content or author bio.
- Resource link building: We identify resource pages or industry directories within your niche and reach out to web admins to request the inclusion of your website.
- Broken link building: We identify broken links on relevant websites using tools like Ahrefs or Screaming Frog and suggest your content as a replacement for the dead link.
- Online forums and communities: Participate in online forums, communities, or Q&A websites and provide helpful answers or advice. Include relevant links to your website where appropriate, but avoid spamming or self-promotion.
- Citation Building: Citation building is an overlooked part of SEO. It helps your business’s visibility in local search results. We create consistent online mentions of your name, address, and phone number across multiple platforms. We submit your business details and maintain them for accuracy across 70+ platforms and directories.
- Analytics and reporting: We analyze your website’s performance using tools like Google Analytics, Google Search Console, SEMRush, Moz, and other specialized SEO tools and dissect your data to identify areas for improvement and track your progress over time.
- Schema Markup: Schema markup, also known as structured data or schema.org markup, plays a significant role in SEO by providing search engines with additional information about your website’s content. It helps search engines understand the context and meaning of your content, which can lead to better search rankings and more accurate search results.
- Competitor analysis: Monitoring of your competitors’ SEO strategies to identify opportunities for improvement and stay ahead of industry trends. We also analyze your competitors’ backlink profiles using Ahrefs, Moz, and SEMrush. Finally, we identify websites linking to your competitors and contact them with your content or collaboration proposals.
- Continuous optimization: Regularly review and adjust your SEO strategy based on data-driven insights and changes in search engine algorithms. In addition, our site auditing tools outline on-site issues with varying degrees of severity, which are:
- Critical: These are the most severe issues, as they can have long-lasting effects on your rankings. We aim to fix these as quickly as possible. At times though, these errors might not be valid as they can be due to a web hosting provider or plugins.
- Error: These are the on-site SEO-related issues. Missing meta titles/descriptions, alt attributes, H1’s & broken links.
- Warning: These are general issues we keep an eye on. They don’t have to 100% be fixed, but we review them continuously to ensure that we have optimized your site to its best. In addition, warnings can sometimes be unavoidable due to your website design, content structure, etc.
Core components of our Search Engine Optimization (SEO) philosophy
SEO is a complex process; hundreds of moving pieces comprise a robust search strategy. However, to provide the most tangibility possible and set realistic expectations, we have built our SEO structure around five primary components:
Onsite Strategy
Onsite strategy involves implementing select target keywords on pages of the website. The remainder of the keywords will be used to help optimize blog content for the website to increase the site’s overall visibility.
Technical SEO Strategy
Our SEO Analysts identify technical issues found on the website that could be impacting organic traffic and keyword rankings. From there, we create plans of action to find the cause and resolve them. Examples include missing H1s, meta descriptions, title tags, and more. From a technical standpoint, several Search Engine Optimization prerequisites must be addressed. The goal is to ensure that you are competitive and relevant to your industry and have as perfect Technical SEO as your website will allow.
This ongoing process is not a “set and forget” model. As you move up the Search Engine Results, your competition will work to increase their rankings as well, so continuous work is needed to ensure the maximum health of your website.
Content Strategy — Recommended add-on
An SEO-driven content strategy involves content pieces designed to inform users, build authority in your field, and create new keyword ranking opportunities. This content will be posted to your website monthly to ensure fresh content is regularly added. Your content strategy may also include on-page optimizations that will help strengthen your existing content and build future keyword rankings.
Backlink Strategy
Our goal is to increase your site’s domain authority (DA) to help you rise to the top of the ranks. Your Domain Authority increases as authoritative sites link back to your site. The better the referring site is in Google’s rankings, the more the algorithm rewards you with improving your rankings and your own sites’ DA. Obtaining backlinks from industry-related websites with long-form content helps build the total number of backlinks in your backlink portfolio while increasing the SERP position for specific keywords. We will also comb through your backlink portfolio regularly to ensure no toxic backlinks harm your domain authority. Obtaining the highest quality backlinks from industry-related websites with long-form content will help drive more relevant, organic traffic back to your site and increase the SERP position for specific keywords.
Just as crucial as obtaining these backlinks, it is also essential to ensure your website has high-quality links that are good for your website. Links from “spammy” websites or other low-quality links will decrease your domain authority (DA) with the Search Engine Rankings. Only the highest quality backlinks should be added to your website, and constantly reviewing your entire profile is necessary to keep your rankings from dropping.
