How to Claim Your ChatGPT Business Listing
ChatGPT now lets you claim and verify your business profile. Here is how to claim your ChatGPT business listing in 3 steps, what to fill in, and what to check each month.
Quick answer
To claim your ChatGPT business listing, sign in at chatgpt.com, open Business Hub from the sidebar, and search for your business. Verify ownership by business phone, business email, a DNS record, or Shopify. Then complete identity verification to get the verified badge. It is free during the beta.
On November 10, 2026, OpenAI opened Businesses in ChatGPT in beta. For the first time, you can claim the profile ChatGPT shows for your business, verify that you own it, correct the details, and see how often you come up in conversations.
If you have a Google Business Profile, the idea will feel familiar. OpenAI says 1.2 billion people use ChatGPT each week, and a lot of them are asking it who to hire and what to buy. Your business may already have a listing there, whether you set one up or not.
This post covers the claim in three steps, then what to fill in, and what to check each month.
Key takeaways
- Claiming is free during the beta and runs through Business Hub in the ChatGPT sidebar.
- There are two separate approvals: the ownership claim, then identity verification through Persona. The verified badge comes after the second.
- Local stores and restaurants can only claim an existing U.S. listing for now.
- Claiming does not change how often ChatGPT recommends you. Your website and your other listings still do that work.
What is a ChatGPT business listing, and who can claim one?
A ChatGPT business profile is the information ChatGPT shows about your company: name, website, category, description, and logo. You manage it from Business Hub, a new section in the ChatGPT sidebar. A verified profile gets a badge, and the owner gets a dashboard showing mentions and clicks.
What you can do today depends on the kind of business you run.
| Your business | What you can do today |
|---|---|
| Online business with a website | Claim your profile, or add one if no listing exists, wherever ChatGPT is available |
| Local store or restaurant | Claim an existing listing, United States only for now |
| US ecommerce or online service business | Claim a profile and apply for a Business Agent |
| Shopify merchant | Connect your store from Business Hub or the Shopify admin |
| Enterprise customer or ChatGPT advertiser | Work with your OpenAI representative |
What to have ready
- A ChatGPT account you can sign in to.
- Access to your business email, your business phone, or your domain’s DNS settings.
- A government-issued ID.
- Your business registration details, and proof that you are authorized to represent the business.
How to claim your ChatGPT business listing in 3 steps
Step 1: Find your business
- Go to chatgpt.com and sign in.
- Open Business Hub from the sidebar.
- Search for your business by name and select the correct listing.
If no listing appears, eligible online businesses may see an option to add one. Local stores and restaurants currently need an existing, eligible U.S. listing.
Step 2: Verify ownership
Follow the claim flow and pick one of the methods ChatGPT offers you:
- Business phone. Choose a text or a call, then enter the code.
- Business email. Request a code and enter it.
- Website domain. Add the TXT record ChatGPT gives you to your DNS, then select Verify domain.
- Shopify. Connect your store and log in, when that option is supported for you.
Then submit the claim. OpenAI reviews it and emails you a decision, or a request for more information. The methods you see can vary by business.
A note on the DNS method: if someone else manages your domain, send them the TXT record exactly as shown. It sits alongside your existing records and does not affect your website or email.
Step 3: Complete identity verification
After your claim is approved, go back to Business Hub and complete the identity check. OpenAI uses a partner called Persona for this. Expect to show a government-issued ID, your business registration details, and proof that you can represent the business.
Once Persona approves you, you can publish profile updates, see Insights, and receive the verified badge.
Claim approval and identity verification are two separate steps. The badge comes from the second one, so do not stop after the first email.
How to optimize your ChatGPT business profile
1. Write a specific business description
Say what you do, who you help, and where you work. Describe your actual services in plain language.
Example: “ABC Plumbing provides drain cleaning, water heater replacement, and leak repair for homeowners in Roseville and Rocklin, California.”
Skip the generic claims, the keyword stuffing, and any “best in town” line you cannot back up. A description that reads like a real person wrote it is the goal.
2. Complete every relevant profile field
Check your business name, website, category, description, and logo, plus any policy or product fields that apply to you. Fill in only the fields that fit your business, and keep every detail accurate. A blank beats a guess.
3. Make your website easy to understand
Your profile is one source. ChatGPT also keeps reading your website and other sources when it answers questions about you, so the site still does most of the work. Getting a site ready for that is called answer engine optimization, and it is a core part of our AEO and GEO service.
Make sure it clearly covers:
- Each service you offer, with its own page for the important ones.
- Who you serve and where.
- Pricing, or how your quote process works.
- Common questions and your policies.
- How to contact you.
Clear content helps both visitors and AI systems understand your business. It does not guarantee a recommendation.
4. Add product data if you are eligible
If you sell products and the option is available, connect a supported product feed. Keep descriptions, prices, availability, and policies current. An outdated price in ChatGPT is worse than no price.
5. Set up a Business Agent if you are eligible
A Business Agent answers customer questions about your business inside ChatGPT. At launch, agents are open to eligible U.S. ecommerce and online service businesses, so many local companies will not see this option yet.
If you qualify, review the agent instructions and the product or policy information it draws from. Test the questions your customers ask most, and fix any wrong answers before you publish.
How to measure and maintain your listing
Review your Insights
Business Hub reports three things:
- Mentions. How often ChatGPT brings up your business.
- Website clicks. How often people click through to your site.
- Discovery topics. The common themes in conversations where your website is cited.
The numbers are aggregated, and they only appear once activity passes certain thresholds. A smaller business may see very little at first. That is normal.
Monthly maintenance checklist
- Confirm your business information is current.
- Review mentions, clicks, and discovery topics.
- Update outdated service, product, and policy information.
- Refresh your important website pages and FAQs.
- Test your Business Agent, if you have one published.
- Record what you changed and compare results over time.
3 mistakes to avoid
- Claiming the profile and never touching it again. Hours, services, and prices change. A stale profile gives customers wrong answers with your name on them.
- Stuffing the description with keywords. Repeating “best plumber Sacramento” five times helps no one. Write for the customer.
- Treating verification as a ranking shortcut. A verified badge does not guarantee rankings, leads, or sales. Be wary of anyone who promises that it does.
ChatGPT business listing FAQ
How do I claim my business on ChatGPT?
Sign in at chatgpt.com, open Business Hub, search for your business, and select your listing. Verify ownership by phone, email, DNS record, or Shopify, wait for OpenAI to approve the claim, then complete identity verification through Persona.
Is it free to claim a ChatGPT business listing?
Yes. Business Hub is free during the beta that launched on November 10, 2026.
Will claiming my listing make ChatGPT recommend me more?
No. OpenAI says claiming a profile does not change its visibility in ChatGPT. What you get is control over your information and a view of how you are showing up.
Do I need a Shopify store?
No. Shopify is one of four ways to verify. You can also use your business phone, your business email, or a DNS record on your domain.
What if my business does not show up in the search?
Eligible online businesses may be able to add a new listing. Local stores and restaurants need an existing, eligible U.S. listing for now, so check back as the beta expands.
What if someone else already claimed my business?
Open the profile’s three-dot menu, choose Dispute ownership, and verify your identity through Persona.
Is this the same as a ChatGPT Business subscription?
No. ChatGPT Business is a paid plan for teams that use ChatGPT at work. A business listing is your public profile, shown to people who ask ChatGPT about companies like yours.
The bottom line
Claim your business, finish both verification steps, make the information accurate, and check your Insights once a month. This is presence management, not a ranking shortcut. The businesses that show up in ChatGPT will still be the ones with clear websites, accurate listings, and real reviews.
Want this handled for you?
If you run a home service business and would rather not manage this yourself, it is part of what we handle in the Local Demand Engine. One flat monthly fee covers your website, local SEO, AI search optimization, and ads, with no setup fee and everything in your name.
Official resources
Seth Sanders is the founder of Site Igniters, a digital marketing agency in El Dorado Hills, California.